Filling the eviction pipeline at $94 a lead.
$94 CPL · 27% CVR · Google Ads
EZ Evictions had a strong reputation in LA but lived almost entirely on referrals. The team wanted to add a second, predictable acquisition channel without diluting brand or quality. Existing Google Ads spend was untracked, the landing experience was a hidden contact form on the homepage, and conversion-side hand-offs to the legal intake team were inconsistent.
Within the first 90 days the cost per lead settled at $94 and conversion-to-consult held at 27% — both meaningfully better than industry benchmarks. By Q3 2025 we'd delivered 2,752 qualified inbound leads, with the intake team consistently booked 2–3 weeks out. EZ Evictions now treats Google Ads as a co-equal channel to referrals.
“We used to dread quiet months. Now Google is a real pipeline. The reporting is honest — we know exactly which lead came from which keyword.”
Every keyword theme isolated to its own ad group — no wasted spend on unrelated tenant searches.
Pre-form qualifying questions removed ~40% of off-intent traffic before it hit the intake team.
Server-side call tracking lets the team prove every signed retainer back to a paid click.
With keywords costing up to $50 a click, we moved high-intent terms to Google Call Ads — conversions rose 47% month-over-month while CPA fell.
Tell us your numbers and we’ll show you what a comparable 90-day plan would look like for your business — no obligation.
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