166 leads at $5.39 a piece for a performing arts academy.
166 leads in 90 days · Google Ads
Face Forward had ridden referrals and word-of-mouth for years but capacity was outpacing the pipeline. The buyer is almost always a parent (not the aspiring talent), which made messaging tricky — too much hard-sell and parents bounce, too aspirational and they don't act.
Landing page conversion rate stabilized at 9.4%. Across 90 days we delivered 166 qualified parent inquiries at an average $5.39 cost — substantially below the $25–$40 industry average for performing arts leads. Booked auditions were up 71% year-over-year by the end of the campaign window.
“166 leads at $5.39 CPL in 90 days. They turned our funnel into a machine. We can finally plan growth instead of guessing.”
Every landing page spoke to parents weighing a long-term investment in their kid.
14-day email open-loop sequence converted at 23% from cold sign-up to booked audition.
Testimonial video ads from current parents were 3× more efficient than studio-shot ads.
Tell us your numbers and we’ll show you what a comparable 90-day plan would look like for your business — no obligation.
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