+45% sign-ups, 70% traffic lift in two quarters.
70% traffic lift · SEO + TikTok + webinars
InnovSoft had a strong product (data orchestration for mid-market data teams) and weak distribution. Most of their pipeline came from outbound SDRs, which doesn't scale infinitely. The team needed three things: SEO foothold around their problem space, awareness in a new channel (TikTok B2B is real for data tooling now), and a higher-converting top-of-funnel asset.
Organic traffic grew 70% in two quarters with the SEO cluster ranking on page 1 for 8 of 24 target queries. TikTok ads delivered 1.2M views with a 4.1% CTR to the docs. Webinar attendance averaged 280 live attendees per session, and self-serve sign-ups grew 45% over the period.
“Their team treated our SaaS like it was their own product. SEO traffic up 70%, sign-ups up 45%. I'd hire them again in a heartbeat.”
24 interlinked pages around a single problem space — ranked 8 of 24 on page 1 in 2 quarters.
Engineering-led TikTok content earned 1.2M views in a category nobody thought TikTok worked for.
Monthly live sessions doubled as content cuts, email captures, and sales-enabled assets.
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