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Beauty Mar 2025 — May 2025 New York, USA · DTC

Ling Skincare

Cold-start a clean-beauty brand to $44K in 90 days.

Paid AdsInfluencer MarketingContent Creation
cubical.ai / accounts / ling-skincare
546%
ROAS
$44K
Tracked revenue / 90d
4,800
Email subscribers
Headline resultMar 2025 — May 2025
546%
ROAS

$44K in 90 days · Google + Meta

546%
ROAS
$44K
Tracked revenue / 90d
4,800
Email subscribers
12
Creator partnerships
The story

How we got Ling Skincare from A to B.

Challenge

Ling launched with a strong product line and zero distribution. The founder had spent six weeks on Instagram trying to grow organically and had 1,200 followers, mid-single-digit engagement, and no paying customers from social. The brand needed to validate paid acquisition fast — or close the doors.

Approach
  • Locked positioning in a 1-day workshop: 'clean skincare without irritants, formulated for sensitive skin.'
  • Sourced and contracted 12 mid-tier beauty creators (50k–200k) for UGC-style content with usage rights.
  • Whitelisted top three creators' organic posts as Meta Partnership Ads — CPMs 38% below brand-handle ads.
  • Layered Google branded + non-branded search to capture demand created by paid social.
Result

By day 30, paid social hit a 3.1× ROAS. By day 90, with creator content fully baked in, ROAS climbed to 5.46× and the brand recorded $44K in tracked revenue. Email list grew from 0 to 4,800 subscribers in the same window from a pop-up that converted at 6.8%.

“The influencer engine they built unlocked a channel we didn't know was possible. Our content actually sells now.”
Carla Mendes
CMO, Ling Skincare
Highlights

Three moves that made the difference.

01

Creator-led from day one

12 vetted creators produced 30+ pieces of UGC that we then ran as paid.

02

Whitelisted Spark Ads

Partnership Ads from creator handles cut CPMs 38% vs brand-handle ads.

03

Demand capture

Branded search + Performance Max scooped the demand paid social created.

04

Full-funnel on Meta

Awareness ads for women 35–60, review-led re-engagement for the interested, limited-time offers for visitors and past buyers — ROAS up 88.9%.

05

Holiday PMax sprint

A November Performance Max push with seasonal promotions lifted ROAS 307% in 30 days and raised average order value.

Services
Paid AdsInfluencer MarketingContent Creation
Channels
Meta AdsGoogle AdsTikTok Spark AdsInstagram
Engagement
Mar 2025 — May 2025New York, USA · DTC
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⚖️
EZ Evictions
Legal · Los Angeles, CA
Verified
2,752leads
Q4 2024 — Q3 2025·$94 CPL · 27% CVR · Google Ads

Filling the eviction pipeline at $94 a lead.

2,752
Leads generated
$94
Avg CPL
27%
Lead → consult CVR
3.4×
ROAS on retainer LTV
What we ran
Google AdsGoogle LSALocal SEO
Read the EZ Evictions story
Limited spots · Q3 2026

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