$1.06 cost per booking for a historic Kansas City hotel.
763 bookings in 30 days · Google Ads
The Truitt sits on the edge of the Country Club Plaza in Kansas City and competes with Marriott and Hilton properties for direct bookings. OTA commissions were eating ~22% per booking and the brand wanted to drive more direct traffic — particularly mid-week corporate guests and weekend leisure travelers from a 4-state drive radius.
30 days in we recorded 763 direct bookings at an average $1.06 acquisition cost — pure ROAS math since the OTA savings on those bookings alone covered the campaign budget 11×. GMB views jumped 280% and direct search impressions doubled within 6 weeks.
“Communication and reporting unmatched. Every Monday I know exactly what's working and what's next. I've never had that with an agency before.”
Every direct booking saved ~22% in OTA fees — the real ROAS is much higher than the surface number.
Office geo-fences delivered mid-week corporate bookings at half the leisure CPA.
GMB rebuild lifted organic share alongside paid — free traffic kept rising month over month.
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