ROAS up 109% in 30 days for a niche, high-ticket product.
30 days · Performance Max
Japan Scissors partners with elite producers to sell professional-grade shears to stylists and enthusiasts. The buyer is niche and the ticket is high, so the initial search campaigns underperformed: plenty of clicks, not enough of them from people who'd actually spend on premium tools.
In 30 days return on ad spend more than doubled (+109%), conversions rose and cost per acquisition fell — on the same product catalogue and a niche audience that keyword targeting alone couldn't reach.
“Our biggest challenge was reaching the right audience. Since the products were high-value and catered to a specific niche, finding and connecting with the right consumers was tough.”
Pros and enthusiasts got different hooks — the same product, two reasons to buy.
Shopping, YouTube and Discover working as one campaign found buyers search alone never would.
A doubled ROAS inside 30 days meant the model was learning from the right conversions.
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